Hiring a marketing professional is an important step for any business. It’s a sign that a company is serious about growth and willing to invest in its future.

A marketing consultant can help develop and execute your marketing strategy, from research, branding, marketing plan development and production to creating advertising collateral and even recruiting an in-house team. However, finding the right marketing consultant for your business can be overwhelming. Like any investment, engaging a consultant requires funding, clear goals and great communication.

We’ve helped numerous businesses identify, evaluate and engage with the right marketing consultant for their projects. We’ve seen what works, from understanding your own business requirements to successful interviewing and managing your consultant. And we’ve distilled these learnings into this Expert’s Guide.

This step-by-step best practice guide takes you through the process of finding, interviewing and getting the most out of your marketing consultant.