Google Ad Campaigns have become common practice for digital marketers and are used by most companies to generate fresh leads at a high quality and scale. 

Google Search Expert, Ilan Shabad, shares his tips and tricks for getting them right the first time around in a simple-to-follow guide. 

Check yourself for mistakes and tick off 7 key areas that are essential to getting your Google Account Ad Structure right. This guide will assist you with:

• Applying the subtle variances across google display ad structures.

• Understanding the differences between Geographical Targeted adverts and Keyword Targetted adverts.

• Knowing what a good ‘Quality Score’ looks like and ways to increase it.

• Exploring audiences and retargeting techniques.